The Power of MRT's Audience

Each month, MRT delivers advertisers powerful reach to:

More Public Safety & Government Professionals*

        More Direct Request Subscribers*

Than any another mobile radio magazine in the industry.

Audience That Buys
                  Your Products

MRT's 100% qualified subscribers are interested buyers with the power to take action. 93% of MRT's subscribers are involved in purchasing decisions for their organization.** And, 93% report having taken action during the past year as a DIRECT RESULT of seeing an advertisement in MRT.**

Subscribers That
                Mean Mobile Radio Business

MRT's subscribers are 100% qualified by primary business/industry AND job title.+  You know exactly the audience you are reaching each month. There is no wasted circulation with MRT.

 MRT Subscribers by Business & Industry+

Subscribers That
                Take Action

More than 92.8% of MRT subscribers have submitted a personal direct request to receive MRT+ - the most requested magazine in the land mobile radio industry.*  Our subscribers personally requested MRT - making them active, interested professionals.

+MRT BPA International Statement, June 2004, Paragraph 3A
*Comparison of MRT BPA International Statement & Mission Critical BPA International Statement, December 2003
**Readex Research Study Companion Questionnaire, April 2004