Digital Material Requirements

PDF Format: Advertisers are encouraged to submit PDF and PDF/X1-A files provided that they are prepared for press-optimized printing in CMYK with fonts embedded. For an Acrobat Distiller job-options file and more information on creating acceptable PDF files, visit www.primediabusinessads.com.

Please note: PDF files lack the ability to be edited or altered (i.e. phone number, address, etc.)

Preferred Applications: Ad layouts should be created using either QuarkXpress(tm); Adobe Pagemaker(r) or Adobe InDesign(r).  If submitting application files, provide all supporting graphics and fonts.

Proofs: We minimally require a text and element proof to assist in preflighting digital ad files.  For critical color match we require a digital halftone proof (i.e. Kodak Approval, Dupont Digital Waterproof, Fuji FirstProof, etc.).  Accurate color reproduction cannot be guaranteed without an accompanying SWOP-certified proof.

Photo Elements: 300 dpi, actual size; CMYK color model; .tif or .eps format; no JPEG compression.

Line Art/Text: 600 dpi minimum; CMYK color model; .eps or .tif format with color preview. In Photoshop, black text should be created in black channel only to avoid registration problems.

Color Tone Values: To avoid over-saturation of ink, the total combined value of CMYK colors should not exceed 300% (i.e. C=100, M=100, Y=50, K=50). Any one color with a required value over 85% should be made solid.

Color Mode: Ads should be converted to CMYK prior to submission as color shifts may occur.   Ads received in RGB color will be converted to CMYK.

Fonts: When submitting application files, include screen and printer fonts. On illustrations it is recommended to convert text to outline, however outline text cannot be altered.

Lettering: Reproduce all reverse lettering with a minimum of colors.  Type smaller than 8 point with fine serifs should be avoided.

Media: Mac or IBM CD, Zip 100, floppy.

FTP Upload:
 ftp:\\adclient:adclient@ftpserver2.primediabusiness.com/vendors/prepressop.

Please contact the publication Production Coordinator when files are submitted. 

Film Conversion:  Ad materials supplied as film will be converted to a digital file at a cost of $50.00 per ad.

For complete preparation guidelines and file delivery information, please visit www.primediabusinessads.com or contact MRT's Production Coordinator.

    Ad Production Coordinator
    Jennifer Grant
    jgrant@primediabusiness.com
    Phone: 913.967.7523
    Fax: 913.514.3953