Advertisers Added Value

MRT's Powerful Brand Extensions

ROI That Works
For You

MRT delivers you the strongest return on investment. In each issue, advertisers receive FREE added-value opportunities including procurement research & leads, product showcases, web site showcases and literature inserts. MRT wants you to get the most out of your marketing investment. We are committed to helping our advertisers build the strongest possible message and make the strongest possible impression on our readers. These programs make your marketing dollars work harder for you and increase your exposure to qualified decision makers. The result is advertising that works for you.

Monthly Added-Value For Print Advertisers

Product Procurement & Lead Generation Studies: MRT introduces three product procurement studies in 2005. This unique added-value study provides advertisers strategic data on the buying plans of our readers as well as a set of qualified leads for your sales force. Value: $5,000

Advertising Effectiveness Studies: Is your ad memorable? How does it compare to your competitors ads? MRT offers a FREE advertising study that answers these questions when you schedule a 1/3-page or larger display ad in study issues. Value: $7,000.

Product/Service Showcase: Receive a FREE 1/9-page product/service editorial feature. Place a four-color photo, product description and Web address and receive BONUS EXPOSURE AT NO EXTRA COST. Value: $1,450

Product Literature Inserts: Deliver your product literature to key prospects at IWCE & APCO 2005. By placing a full-page display ad in our IWCE and APCO Show Issues, you receive two FREE pages of product literature inserts. Place a fractional ad and receive a FREE one-page insert. Value: $2,000

Web Site Showcase: Receive a FREE 1/6 four-color ad promoting your Web site with 30-word description and URL link when you schedule a 1/2 page or larger display ad. Value: $2,100

MRT also offers: