Read it on the Web

Mar 1, 2007 12:00 PM, By Mark Hickey

To better serve our rapidly growing e-audience, we've rebuilt our Web site from the ground up, in the process creating a tremendously enhanced site capable of meeting your sophisticated and growing information needs.

Here's some of what we did for site users:

Redesigned the look and feel of the site, making it wider to both fit bigger screens and provide more content in a well-designed format.
Organized content into categories we call One-Stops — located at the top of the home page — so you can more easily find the information you are seeking. Click on any of them — Mobile Voice, Mobile Data, Networks and Systems, Infrastructure, Test & Measurement, Project 25, RFID, Rebanding and Policy & Law — and you will find yourself in a well-organized content zone.
Improved search functions so readers can do their own custom topic searches by date or relevance.
Made it easy to access all of our e-products on the site: MRT Bulletin, Webcasts, Job Zone, Buyers Guide, Industry Calendar, RSS feeds and more.
Provided easy access to the current issue of MRT, as well as past issues.
Added new online sections: Essential Reading — a collection of our most popular recent stories; Tech Speak — an archive of the past year's contributions by our tech gurus, Jay Jacobsmeyer and Harold Kinley; and Editor's Picks, an archive of recent columns, features, news and product stories chosen for their timeliness and relevancy to our readership.

For advertisers, we've added:

New banner formats that deliver the best visibility and results for their online marketing programs.
One-Stop sponsorships — advertisers can own a One-Stop and receive all of the banner units throughout the category, even as readers click through articles and features.
Enhanced visibility for our premium Web products — such as Webcasts and our single-sponsor, topic-specific e-newsletters, MRT Technology Update.
Enhanced ability to create custom online programs and content — e.g., Ask the Expert, e-Books and white papers.
Online marketing efforts with measurable results and — for some programs — guaranteed leads.

MRT is committed to delivering an exciting, quality, integrated industry experience — in print, online and via events (more info to come on our 2nd Annual IWCE-MRT Wireless Summit, Fall 2007) — for our audience and advertisers. Our industry and its mission are rapidly evolving and we intend to keep you at the forefront of the evolutionary curve.