Mar 1, 2007 12:00 PM, By Mark Hickey

To better serve our rapidly growing e-audience, we've rebuilt our Web site from the ground up, in the process creating a tremendously enhanced site capable of meeting your sophisticated and growing information needs.

Here's some of what we did for site users:

• Redesigned the look and feel of the site, making it wider to both fit bigger screens and provide more content in a well-designed format.

• Organized content into categories we call One-Stops — located at the top of the home page — so you can more easily find the information you are seeking. Click on any of them — Mobile Voice, Mobile Data, Networks and Systems, Infrastructure, Test & Measurement, Project 25, RFID, Rebanding and Policy & Law — and you will find yourself in a well-organized content zone.

• Improved search functions so readers can do their own custom topic searches by date or relevance.

• Made it easy to access all of our e-products on the site: MRT Bulletin, Webcasts, Job Zone, Buyers Guide, Industry Calendar, RSS feeds and more.

• Provided easy access to the current issue of MRT, as well as past issues.

• Added new online sections: Essential Reading — a collection of our most popular recent stories; Tech Speak — an archive of the past year's contributions by our tech gurus, Jay Jacobsmeyer and Harold Kinley; and Editor's Picks, an archive of recent columns, features, news and product stories chosen for their timeliness and relevancy to our readership.

For advertisers, we've added:

• New banner formats that deliver the best visibility and results for their online marketing programs.

• One-Stop sponsorships — advertisers can own a One-Stop and receive all of the banner units throughout the category, even as readers click through articles and features.

• Enhanced visibility for our premium Web products — such as Webcasts and our single-sponsor, topic-specific e-newsletters, MRT Technology Update.

• Enhanced ability to create custom online programs and content — e.g., Ask the Expert, e-Books and white papers.

• Online marketing efforts with measurable results and — for some programs — guaranteed leads.

MRT is committed to delivering an exciting, quality, integrated industry experience — in print, online and via events (more info to come on our 2nd Annual IWCE-MRT Wireless Summit, Fall 2007) — for our audience and advertisers. Our industry and its mission are rapidly evolving and we intend to keep you at the forefront of the evolutionary curve.

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