Apr 1, 2002 12:00 PM

The majority of mobile radio manufacturers in North America are being outperformed by Motorola in areas such as high product quality and technical support, according to a survey released by IMS, a specialist market research company based in the United Kingdom.

The survey results released March 27 were based on a detailed questionnaire completed by about 200 users involved in the purchase of mobile radio products. According to IMS' press release, users gave their opinions on manufacturer performance against various criteria ranging from “competitive price” to “good customer service.” Respondents also identified the importance they attributed to these factors when making decisions on the purchase of mobile radio products.

The diagram (from IMS) shows an amalgamation of these results for terminal manufacturers. It was calculated by taking the weighted performance scores against each criterion for each manufacturer and adding them together to give an overall best manufacturer.

“This shows that there was a large gulf in the perceived levels of performance between Motorola and the majority of other companies. The most notable difference occurs in product quality, which users perceived to be the most important factor when selecting mobile radio products,” the press release read.

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© 2012 Penton Media, Inc.