Uniden forms company to improve customer service, position for future
Uniden, Fort Worth, TX, has restructured its Land Mobile Radio Division, forming an independent global company, Private Radio Communications (PRC) group, which will specialize in research and development, manufacturing and sales of private mobile radio (PMR) and specialized mobile radio (SMR) products. Uniden formed the company to improve customer service through a more centralized organization and to demonstrate its long-term commitment to the land mobile radio industry.
Plans include doubling the number of engineers devoted to the development of PMR and SMR products by the end of PRC’s fiscal year. The company will also expand its sales force in Fort Worth, Sao Paulo, Brazil, and Beijing, as well as establish new offices in Hong Kong, Singapore, Africa and Europe.
In addition to larger sales and engineering forces, PRC’s structure will include several new groups: An after-market support group will have specialists on staff for technical expertise, installations and systems engineering and training support; the operations group will focus on procurement, order fulfillment and inventory management; and a marketing group will develop new strategies, including digital migration and licensing.