Are you exhibiting at IWCE 2016? Here are a few tips to get the most out of the show

By Stephanie McCall, IWCE Show Director

Make sure you have a goal for IWCE 2016, which will feature an open exhibit hall on March 23-24, 2016, at the Las Vegas Convention Center. Do you want to increase brand awareness, make connections, write orders or are you looking for a combination of these or other purposes? It may sound simple, but answering this basic question can help make your show even more successful.

Once you’ve established your objective(s) for the show, here are a few tips that can help you maximize the IWCE 2016 experience for your company, customers, partners and prospects:  

• Make sure you let your customers and prospects know you are going to be at IWCE 2016. Tell them your booth number and invite them to attend IWCE 2016.
• Request an IWCE 2016 Exhibit Hall Pass by clicking here.
• We’ve made it easy for your company to use our logo in conjunction with your marketing efforts. Here’s the link to the IWCE Logos & Banners.
• Finally, we’ve created a page on the IWCE 2016 page with Exhibitor Marketing Tips that will help you promote your presence at IWCE 2016 and beyond. I encourage you to take a look at this URL for more information.

Even if you are a veteran exhibitor, these are great tips for pre-show preparation and onsite action items. We are looking forward to a successful IWCE 2016 for both attendees and exhibitors. See you in March!