ChatGPT may be fastest-growing app of all time, UBS Says

OpenAI’s immensely popular chatbot ChatGPT may just have broken the record for the fastest-growing app in history, reaching an estimated 123 million monthly active users less than three months after launch.

According a research note from UBS shared with AI Business, TikTok took nine months to hit 100 million MAUs and it took Instagram 2.5 years to do so. OpenAI launched ChatGPT on Nov. 30.

“In twenty years following the Internet space, we cannot recall a faster ramp in a consumer internet app,” wrote UBS analysts Lloyd Walmsley, Karl Keirstead, Timothy Arcuri, Chris Kuntarich, Rachel Freeman, Esha Vaish and Kunal Madhukar.

ChatGPT’s estimated 123 million monthly unique visitors points to a 116% month-over-month growth and equivalent to 14-year-old Bing’s December unique visitors, the analysts said.

UBS figures state that ChatGPT was averaging around 13 million unique visitors per day as of Jan. 28, more than double the levels seen at the end of December.

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