https://urgentcomm.com/wp-content/themes/ucm_child/assets/images/logo/footer-new-logo.png
  • Home
  • News
  • Multimedia
    • Back
    • Multimedia
    • Video
    • Podcasts
    • Galleries
    • IWCE’s Video Showcase
    • IWCE 2022 Winter Showcase
    • IWCE 2023 Pre-event Guide
  • Commentary
    • Back
    • Commentary
    • Urgent Matters
    • View From The Top
    • All Things IWCE
    • Legal Matters
  • Resources
    • Back
    • Resources
    • Webinars
    • White Papers
    • Reprints & Reuse
  • IWCE
    • Back
    • IWCE
    • Conference
    • Special Events
    • Exhibitor Listings
    • Premier Partners
    • Floor Plan
    • Exhibiting Information
    • Register for IWCE
  • About Us
    • Back
    • About Us
    • Contact Us
    • Advertise
    • Terms of Service
    • Privacy Statement
    • Cookie Policy
  • Related Sites
    • Back
    • American City & County
    • IWCE
    • Light Reading
    • IOT World Today
    • Mission Critical Technologies
    • TU-Auto
  • In the field
    • Back
    • In the field
    • Broadband Push-to-X
    • Internet of Things
    • Project 25
    • Public-Safety Broadband/FirstNet
    • Virtual/Augmented Reality
    • Land Mobile Radio
    • Long Term Evolution (LTE)
    • Applications
    • Drones/Robots
    • IoT/Smart X
    • Software
    • Subscriber Devices
    • Video
  • Call Center/Command
    • Back
    • Call Center/Command
    • Artificial Intelligence
    • NG911
    • Alerting Systems
    • Analytics
    • Dispatch/Call-taking
    • Incident Command/Situational Awareness
    • Tracking, Monitoring & Control
  • Network Tech
    • Back
    • Network Tech
    • Interoperability
    • LMR 100
    • LMR 200
    • Backhaul
    • Deployables
    • Power
    • Tower & Site
    • Wireless Networks
    • Coverage/Interference
    • Security
    • System Design
    • System Installation
    • System Operation
    • Test & Measurement
  • Operations
    • Back
    • Operations
    • Critical Infrastructure
    • Enterprise
    • Federal Government/Military
    • Public Safety
    • State & Local Government
    • Training
  • Regulations
    • Back
    • Regulations
    • Narrowbanding
    • T-Band
    • Rebanding
    • TV White Spaces
    • None
    • Funding
    • Policy
    • Regional Coordination
    • Standards
  • Organizations
    • Back
    • Organizations
    • AASHTO
    • APCO
    • DHS
    • DMR Association
    • ETA
    • EWA
    • FCC
    • IWCE
    • NASEMSO
    • NATE
    • NXDN Forum
    • NENA
    • NIST/PSCR
    • NPSTC
    • NTIA/FirstNet
    • P25 TIG
    • TETRA + CCA
    • UTC
Urgent Communications
  • NEWSLETTER
  • Home
  • News
  • Multimedia
    • Back
    • Video
    • Podcasts
    • Omdia Crit Comms Circle Podcast
    • Galleries
    • IWCE’s Video Showcase
    • IWCE 2023 Pre-event Guide
    • IWCE 2022 Winter Showcase
  • Commentary
    • Back
    • All Things IWCE
    • Urgent Matters
    • View From The Top
    • Legal Matters
  • Resources
    • Back
    • Webinars
    • White Papers
    • Reprints & Reuse
    • UC eZines
    • Sponsored content
  • IWCE
    • Back
    • Conference
    • Why Attend
    • Exhibitor Listing
    • Floor Plan
    • Exhibiting Information
    • Join the Event Mailing List
  • About Us
    • Back
    • About Us
    • Contact Us
    • Advertise
    • Cookie Policy
    • Terms of Service
    • Privacy Statement
  • Related Sites
    • Back
    • American City & County
    • IWCE
    • Light Reading
    • IOT World Today
    • TU-Auto
  • newsletter
  • In the field
    • Back
    • Internet of Things
    • Broadband Push-to-X
    • Project 25
    • Public-Safety Broadband/FirstNet
    • Virtual/Augmented Reality
    • Land Mobile Radio
    • Long Term Evolution (LTE)
    • Applications
    • Drones/Robots
    • IoT/Smart X
    • Software
    • Subscriber Devices
    • Video
  • Call Center/Command
    • Back
    • Artificial Intelligence
    • NG911
    • Alerting Systems
    • Analytics
    • Dispatch/Call-taking
    • Incident Command/Situational Awareness
    • Tracking, Monitoring & Control
  • Network Tech
    • Back
    • Cybersecurity
    • Interoperability
    • LMR 100
    • LMR 200
    • Backhaul
    • Deployables
    • Power
    • Tower & Site
    • Wireless Networks
    • Coverage/Interference
    • Security
    • System Design
    • System Installation
    • System Operation
    • Test & Measurement
  • Operations
    • Back
    • Critical Infrastructure
    • Enterprise
    • Federal Government/Military
    • Public Safety
    • State & Local Government
    • Training
  • Regulations
    • Back
    • Narrowbanding
    • T-Band
    • Rebanding
    • TV White Spaces
    • None
    • Funding
    • Policy
    • Regional Coordination
    • Standards
  • Organizations
    • Back
    • AASHTO
    • APCO
    • DHS
    • DMR Association
    • ETA
    • EWA
    • FCC
    • IWCE
    • NASEMSO
    • NATE
    • NXDN Forum
    • NENA
    • NIST/PSCR
    • NPSTC
    • NTIA/FirstNet
    • P25 TIG
    • TETRA + CCA
    • UTC
acc.com

Wireless Networks


Motorola announces new channel-partner program

Motorola announces new channel-partner program

Motorola yesterday unveiled its PartnerEmpower program, which is designed to encourage the vendor giant’s partners to gain access to a larger number of customers without forcing them to expand their businesses to areas beyond their core competencies.
  • Written by Urgent Communications Administrator
  • 9th March 2010

Motorola yesterday unveiled its PartnerEmpower program, which is designed to encourage the vendor giant’s partners to gain access to a larger number of customers without forcing them to expand their businesses to areas beyond their core competencies.

Under the program, all Motorola enterprise mobility solutions partners will be under a single channel-program framework, which is a key aspect of the company’s integration of its enterprise mobility business with its government and public safety business, which were combined last year. The integration also meant integrating sales forces, each of which had its own channel-partner programs, said Mark Kroh, vice president of North American channels for Motorola Enterprise Mobility Solutions.

With PartnerEmpower, Motorola hopes to create a “consistent experience” for channel partners throughout the organization, Kroh said. In addition, the program is designed to let partners leverage customer relationships to drive deals for Motorola outside of their typical areas of expertise.

“In the legacy Motorola government world, our channel partners are very good at understanding RF, two-way radio Astro P25, infrastructure and some broadband. But mobile computing and advanced data capture are very much greenfield opportunities in that space,” Kroh said. “Our strategy is to take our enterprise channel-partner organization that understand the portfolio and the application and bring them into the government space — or partner them with channel partners that have the relationships with the customers.”

This approach can help Motorola introduce enterprise-oriented technologies — such as those associated with the purchase of Symbol — into the government space. Similarly, two-way radio dealers can partner to gain access to enterprise customers of a mobile-computing partner.

“In terms of the partner ecosystem, Motorola has had it,” said Dino Farfante, president and CIO of American Barcode and RFID. “Now, they’re maximizing it.”

By adopting this program, Motorola hopes to encourage partners to focus more attention on becoming experts in their respective fields of specialization, rather than diverting valuable resources to pursue business outside their core competencies simply in an attempt to generate greater revenue.

PartnerEmpower will include three program tracks — wireless networks solutions, mobility and radio — that will be rolled out during the next 18 months. By leveraging a certification program and customer-satisfaction metric, Motorola hopes to make it easier for partners to team with other partners with complementary specializations to provide a more complete solution for customers, said Kathleen Curry, a vice president and senior director for Motorola North America channel sales.

“We talk a lot about ecosystems and partnering, but it actually isn’t not that easy,” Curry said. “You’ve got to have the right culture fit; you’ve got to have the right expectations up front; you have to know, as a partner, how you want to partner — are you interested in OEMing your software or is this a true resell environment? We’re helping our partners by putting these resources into a toolkit to help them identify what they need, so they can come to quicker decision whether [a potential partner] is a good fit.”

Tags: content Wireless Networks

Most Recent


  • Motorola announces new channel-partner program
    IWCE speakers debate state of public-safety interoperability
    LAS VEGAS—Achieving comprehensive interoperability for mission-critical communications used by U.S. public-safety agencies continues to be an elusive goal, according to speakers addressing the topic during a Monday session at the IWCE 2023 event in Las Vegas. Some view interoperability as the technical ability for one person to communicate with another, no matter what device or […]
  • UK competition watchdog delays Airwave-Motorola Solutions ruling until April
    The Competition and Markets Authority (CMA) in the UK today announced that it plans to issue its final decision in April as part of an investigation of the Airwave TETRA network—a ruling that could investigation that could cost Motorola Solutions more than $1 billion in projected revenue during the next several years. CMA made the […]
  • AT&T claims LTE coverage edge, FirstNet build more than 99% done
    AT&T claims a 250,000-square-mile coverage advantage and that the planned five-year deployment of the FirstNet public-safety broadband network operating on the 700 MHz Band 14 spectrum licensed to the FirstNet Authority is more than 99% complete as a contractual deadline approaches this week. AT&T—the contractor responsible for building and maintaining the FirstNet public-safety broadband system—made […]
  • Verizon
    Verizon Frontline supports U.S. Forest Service efforts against wildfires
    Verizon Frontline increased its support of entities responding to wildland fires during 2022, particularly the U.S. Forest Service (USFS), which accounted for more than half of this activity by the carrier’s Crisis Response Team, according to the carrier. Cory Davis, Verizon’s assistant vice president for public safety, said that Verizon Frontline provided communications support to […]

Leave a comment Cancel reply

To leave a comment login with your Urgent Comms account:

Log in with your Urgent Comms account

Or alternatively provide your name, email address below:

Your email address will not be published. Required fields are marked *

Related Content

  • The battle over connected cars drags on
  • UK officials revamp ESN plans again, target Airwave-to-LTE transition for end of 2026
  • PSCR: Dereck Orr highlights features of June 21-24 virtual event
  • FirstNet buildout on pace for March 2023 completion, AT&T official says

Commentary


Updated: How ‘sidelink’ peer-to-peer communications can enhance public-safety operations

  • 1
27th February 2023

NG911 needed to secure our communities and nation

24th February 2023

How 5G is making cities safer, smarter, and more efficient

26th January 2023
view all

Events


UC Ezines


IWCE 2019 Wrap Up

13th May 2019
view all

Twitter


UrgentComm

The Future of Interoperability for Dispatch Console Solutions dlvr.it/Slcp33

28th March 2023
UrgentComm

RT @IWCEexpo: A look in at the Panel Session of Interconnected Critical Networks - Voice, Video and Data Interoperability... #IWCE23 http…

28th March 2023
UrgentComm

RT @IWCEexpo: Wildfires are a growing concern, but technology can offer solutions. Fantastic panel moderated by @FirstNetGov this morning a…

28th March 2023
UrgentComm

IWCE speakers debate state of public-safety interoperability dlvr.it/SlcZ5L

28th March 2023
UrgentComm

UK competition watchdog delays Airwave-Motorola Solutions ruling until April dlvr.it/SlcNxN

28th March 2023
UrgentComm

Gallery: IWCE 2023 kicks off in Las Vegas dlvr.it/SlZlk4

28th March 2023
UrgentComm

AT&T claims LTE coverage edge, FirstNet build more than 99% done dlvr.it/SlXZfr

27th March 2023
UrgentComm

Verizon Frontline supports U.S. Forest Service efforts against wildfires dlvr.it/SlX1g3

27th March 2023

Newsletter

Sign up for UrgentComm’s newsletters to receive regular news and information updates about Communications and Technology.

Expert Commentary

Learn from experts about the latest technology in automation, machine-learning, big data and cybersecurity.

Business Media

Find the latest videos and media from the market leaders.

Media Kit and Advertising

Want to reach our digital and print audiences? Learn more here.

DISCOVER MORE FROM INFORMA TECH

  • American City & County
  • IWCE
  • Light Reading
  • IOT World Today
  • Mission Critical Technologies
  • TU-Auto

WORKING WITH US

  • About Us
  • Contact Us
  • Events
  • Careers

FOLLOW Urgent Comms ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.