Noonlight teams with Axon to notify public safety when consumer TASER device is used

Consumer users of the new TASER Pulse+ will be able to alert emergency services automatically, thanks to Bluetooth plugin technology from a partnership with Noonlight, according to an announcement this week from TASER Self-Defense, the consumer division of Axon.

When a TASER Pulse+ is deployed while the emergency-response setting is activated, the TASER device uses Bluetooth to activate the Noonlight application, automatically notifies law enforcement that an emergency situation exists and provides the user’s location, based on location technology found in an Android or iOS device, according to Nick Droege, founder of Noonlight (formerly SafeTrek).

“We’ll know that a Pulse+ was fired,” Droege said during an interview with IWCE’s Urgent Communications. “At a minimum, we’ll have your [the user’s] profile information, where you are in real time on a map, and that the emergency [notification] came from a Pulse+ device—all of the information required to dispatch emergency services right away.”

Noonlight uses its proprietary dispatching platform that interfaces with all U.S. public-safety answering points (PSAPs) to notify 911 personnel of incidents, Droege said. The PSAP does not need to have its infrastructure to be on migrating toward next-generation 911 (NG911) to receive the rich data information about an incident from Noonlight, he said.

“The reality is that, to handle an emergency through us, all you need is access to a web browser that can be pulled up on your phone or the computer sitting in front of you, so it’s extremely easy,” Droege said.

“They don’t have to be next-gen ready. In fact, what we’ve built out in this platform solves for everything that next-gen 911 is trying to solve for. They have to access it through a web browser and take an additional step to get there, but it’s very minimal—it takes about 10 seconds to pull it up on your screen.”

Annie Pratt, TASER Self-Defense director of consumer products, said that the ability for the TASER Pulse+ to give users the peace of mind that emergency help is coming when an incident occurs is critical.

“Self-defense situations can be scary and overwhelming for victims,” Pratt said in a prepared statement. “We want our customers to focus on one thing only: Getting to safety. That is why we created the TASER Pulse+. With the TASER Pulse+, customers just need to aim, pull the trigger, and run knowing that help is on the way.”

Droege said he is “excited” about the partnership with Axon, which aligns with Noonlight’s company philosophy. In the future, Noonlight hopes that its public-safety-notification platform can be integrated with myriad smart devices and sensors to alert first responders quickly when a health emergency or other response-worthy incident occurs.

“Our vision is automatic safety, where the burden is completely removed from the user needing to do anything when they are in an emergency,” Droege said. “That comes with us furthering those partnerships with wearable devices and medical devices that can detect that you’re having a seizure or that you have fallen and trigger an emergency through our platform.

“But there’s an intermediary step in between, and that’s kind of where we are today—proving out the ability for us to dispatch using these devices. The next step is to use additional data from these devices as they advance to be able to build out more automatic use cases with them, and we’re close.”

Noonlight already has handled more than 93,000 emergency calls through its application, which includes an emergency button and the ability for users to provide update their profile with information that could be useful to first responders. A four-digit PIN lets a user cancel an emergency call at any time. To further reduce the possibility of delivering false alarms to public safety, the company processes calls with the company’s certified dispatchers that are available at all times, he said.

“[If you are a Noonlight user making an emergency call,] you’re going to get a text from a real person,” Droege said. “If you don’t answer that text, you’re going to get one phone call. If you don’t answer that phone call, we transfer the emergency to the correct 911 PSAP, and they handle the emergency from there. This happens in about a minute’s time of you triggering the emergency.

“This process is extremely important, because we want to give everyone the opportunity to cancel that alarm before we dispatch emergency services.”

Noonlight allows users to report emergencies without having to speak. If a user is in a position where receiving a phone call could create a safety risk, they can respond to the text and tell the dispatcher not to call.

Public-safety personnel’s reaction to Noonlight has been favorable, Droege said.

What “dispatchers are having to do in 911 centers is absolutely remarkable, with the lack of data that they have coming into the PSAPs,” he said. “When we’re able to provide all of this information in an emergency and the ability for them to streamline the process—so they don’t have to gather it to dispatch emergency services—has been very, very well-received.”

Although Noonlight is able to ensure that emergency help is dispatched to an incident, the solution should not be considered as a substitute for 911, Droege said.

“If you have the ability to talk, and you’re in an emergency, you should call 911,” Droege said. “What we have built makes getting help and communicating information about an emergency situation extremely easy, and we’ve standardized it everywhere in the U.S.—we don’t work differently in Idaho than we do in Florida; it works the same.

“We absolutely support that functionality, but we’re never going to say, ‘Use us instead of 911.’ But we absolutely can handle that and are set up to support that. Our dispatchers will deal with it appropriately and quickly.”