What`s a show without free stuff?
It’s more than just products and presence that lure attendees to an exhibitor’s booth. It’s “stuff” too.
Whether you can wear it, eat it, squeeze it or use it everyday, “stuff” is a mainstay highlight in the tradeshow business. Just look at all the goody-bags carried around the show floor. Look at all of the attendees wearing straw hats on their heads, Mardi-Gras beads around their necks and Hershey Bars in their mouths. Attendees just can’t get enough “stuff.”
This is why these freebie marketing schemes can be a solid benefit for show exhibitors; they get the attention of potential clients and get the company name tossed around (or worn, or golfed with). Things seen on the IWCE floor this year included the usual pens and candy, but also presented some unusual goodies as well. Allied Tower threw out Frisbees, Anchor Graphics Marketing gave tiger beanie-babies in light of their famed guest “AGMI” (a rare white tiger named after the company’s acronym), DX Radio gave out deputy badges, and Penta donned its booth’s visitors in Mardi-Gras beads (the company is based in New Orleans). Some major hits among attendees were Lease Corporation of America’s (LCA) golf balls and tees, and TxRx Systems’ straw hats.
“We thought it would be cool to see a show floor full of hats,” said TxRx’s Sean Johnson. “We wanted something that looked nice and that people could wear after the show.”