https://urgentcomm.com/wp-content/themes/ucm_child/assets/images/logo/footer-new-logo.png
  • Home
  • News
  • Multimedia
    • Back
    • Multimedia
    • Video
    • Podcasts
    • Galleries
    • IWCE’s Video Showcase
    • Product Guides
  • Commentary
    • Back
    • Commentary
    • Urgent Matters
    • View From The Top
    • All Things IWCE
    • Legal Matters
  • Resources
    • Back
    • Resources
    • Webinars
    • White Papers
    • Reprints & Reuse
  • IWCE
    • Back
    • IWCE
    • Conference
    • Special Events
    • Exhibitor Listings
    • Premier Partners
    • Floor Plan
    • Exhibiting Information
    • Register for IWCE
  • About Us
    • Back
    • About Us
    • Contact Us
    • Advertise
    • Terms of Service
    • Privacy Statement
    • Cookie Policy
  • Related Sites
    • Back
    • American City & County
    • IWCE
    • Light Reading
    • IOT World Today
    • Mission Critical Technologies
    • TU-Auto
  • In the field
    • Back
    • In the field
    • Broadband Push-to-X
    • Internet of Things
    • Project 25
    • Public-Safety Broadband/FirstNet
    • Virtual/Augmented Reality
    • Land Mobile Radio
    • Long Term Evolution (LTE)
    • Applications
    • Drones/Robots
    • IoT/Smart X
    • Software
    • Subscriber Devices
    • Video
  • Call Center/Command
    • Back
    • Call Center/Command
    • Artificial Intelligence
    • NG911
    • Alerting Systems
    • Analytics
    • Dispatch/Call-taking
    • Incident Command/Situational Awareness
    • Tracking, Monitoring & Control
  • Network Tech
    • Back
    • Network Tech
    • Interoperability
    • LMR 100
    • LMR 200
    • Backhaul
    • Deployables
    • Power
    • Tower & Site
    • Wireless Networks
    • Coverage/Interference
    • Security
    • System Design
    • System Installation
    • System Operation
    • Test & Measurement
  • Operations
    • Back
    • Operations
    • Critical Infrastructure
    • Enterprise
    • Federal Government/Military
    • Public Safety
    • State & Local Government
    • Training
  • Regulations
    • Back
    • Regulations
    • Narrowbanding
    • T-Band
    • Rebanding
    • TV White Spaces
    • None
    • Funding
    • Policy
    • Regional Coordination
    • Standards
  • Organizations
    • Back
    • Organizations
    • AASHTO
    • APCO
    • DHS
    • DMR Association
    • ETA
    • EWA
    • FCC
    • IWCE
    • NASEMSO
    • NATE
    • NXDN Forum
    • NENA
    • NIST/PSCR
    • NPSTC
    • NTIA/FirstNet
    • P25 TIG
    • TETRA + CCA
    • UTC
Urgent Communications
  • NEWSLETTER
  • Home
  • News
  • Multimedia
    • Back
    • Video
    • Podcasts
    • Omdia Crit Comms Circle Podcast
    • Galleries
    • IWCE’s Video Showcase
    • Product Guides
  • Commentary
    • Back
    • All Things IWCE
    • Urgent Matters
    • View From The Top
    • Legal Matters
  • Resources
    • Back
    • Webinars
    • White Papers
    • Reprints & Reuse
    • UC eZines
    • Sponsored content
  • IWCE
    • Back
    • Conference
    • Why Attend
    • Exhibitor Listing
    • Floor Plan
    • Exhibiting Information
    • Join the Event Mailing List
  • About Us
    • Back
    • About Us
    • Contact Us
    • Advertise
    • Cookie Policy
    • Terms of Service
    • Privacy Statement
  • Related Sites
    • Back
    • American City & County
    • IWCE
    • Light Reading
    • IOT World Today
    • TU-Auto
  • newsletter
  • In the field
    • Back
    • Internet of Things
    • Broadband Push-to-X
    • Project 25
    • Public-Safety Broadband/FirstNet
    • Virtual/Augmented Reality
    • Land Mobile Radio
    • Long Term Evolution (LTE)
    • Applications
    • Drones/Robots
    • IoT/Smart X
    • Software
    • Subscriber Devices
    • Video
  • Call Center/Command
    • Back
    • Artificial Intelligence
    • NG911
    • Alerting Systems
    • Analytics
    • Dispatch/Call-taking
    • Incident Command/Situational Awareness
    • Tracking, Monitoring & Control
  • Network Tech
    • Back
    • Cybersecurity
    • Interoperability
    • LMR 100
    • LMR 200
    • Backhaul
    • Deployables
    • Power
    • Tower & Site
    • Wireless Networks
    • Coverage/Interference
    • Security
    • System Design
    • System Installation
    • System Operation
    • Test & Measurement
  • Operations
    • Back
    • Critical Infrastructure
    • Enterprise
    • Federal Government/Military
    • Public Safety
    • State & Local Government
    • Training
  • Regulations
    • Back
    • Narrowbanding
    • T-Band
    • Rebanding
    • TV White Spaces
    • None
    • Funding
    • Policy
    • Regional Coordination
    • Standards
  • Organizations
    • Back
    • AASHTO
    • APCO
    • DHS
    • DMR Association
    • ETA
    • EWA
    • FCC
    • IWCE
    • NASEMSO
    • NATE
    • NXDN Forum
    • NENA
    • NIST/PSCR
    • NPSTC
    • NTIA/FirstNet
    • P25 TIG
    • TETRA + CCA
    • UTC
acc.com

Policy


How public-safety agencies can use social media

How public-safety agencies can use social media

NVFC chair recommends multiple Facebook pages to reach different audiences, using social media for disaster communications, and creating a formal usage policy.
  • Written by Urgent Communications Administrator
  • 30th May 2012

Social-media networks continue to grow, with Facebook alone reaching 900 million users. It is used not only by individuals but also businesses and public-safety agencies. On a national level, volunteer organizations like the National Volunteer Fire Council use social media to communicate with the public as part of a larger public-education campaign.

But it’s not as simple as posting a link or a photo; there is strategy involved. There also are pitfalls to avoid, warned NVFC Chairman Phil Stittleburg. He recently shared the association’s social-media strategy with Urgent Communications, including how it set up multiple Facebook pages to reach different audiences; how social-media can be used to communicate during a disaster; and whether a social-media policy should be in place at fire departments.

How does the NVFC use social media to communicate?

The NVFC uses Twitter and Facebook to keep our members and supporters up-to-date on NVFC news and items of interest to fire and emergency services. It is a great way to get messages out immediately, create a network of supporters that can help spread our messages, and connect with our audience on a more personalized and informal basis compared to other mediums. We also can target various audiences with individualized social media pages, as we do on Facebook with the National Junior Firefighter Program and Fire Corps. In addition, we have a blog to get longer messages out than Facebook or Twitter allows, but it still maintains that less formal connection than newsletters or website news articles.

Based on that experience, how can volunteer departments use it?

Volunteer departments can use social media as part of their broader communications plan. Social media is a way to get messages out immediately as well as to a potentially wider audience, because network users reposts and shares messages with their networks. It can be a great tool during an emergency situation, both to let the audience know what is going on and what they should be doing, as well as to get ‘eyes on the ground’ information from those who might be in the area of the emergency.

It also can be valuable after emergencies to let people know what is going on, what to expect, and how to proceed – such as in the case of a weather disaster. You can let people know when it is safe to return and where to go for assistance. In addition, social media is a great way to develop an ongoing relationship with your audience in between emergencies. You can deliver messages to help the community be prepared, keep up-to-date with department initiatives, and stay connected so that when an emergency does strike, your community knows to go to your sites for the information they need.

It is important to remember, though, that social media is one tool in what should be a larger communications and outreach program. Twitter, Facebook, blogs, and other social media outlets certainly have a place, but should not be the only method of communication between your department and the community.

What are the cons?

Departments have to be careful in how social media is used both on behalf of their department and by their individual members. Once you post a message, you can’t really take it back. If someone posts something inappropriate or reflects badly on the department, it is out there in cyberspace for the world to see. There could be legal ramifications if department personnel post confidential information or make comments that put the integrity of the department in jeopardy.

Should departments have social-media policies?

You need to have policies in place to regulate the content that is posted both through the department’s social media and through your members’ own social media. Have clear consequences for what happens if someone does not comply with the policies and be prepared to follow through. Relay these policies and consequences very clearly to all department members and make sure they understand them. It also is advisable to assign just one or two individuals to manage the social media efforts for the department, and make sure they are clear on what is appropriate and what is not. These individuals will serve as the gate-keepers to ensure the content is up to departmental standards.

Related links:

  • Social media for emergency managers can’t start when the emergency does
  • How government agencies are using smartphone apps, social media
  • Video: Why fire departments need to implement socia-media policies
Tags: content Policy

Most Recent


  • NATE: Todd Schlekeway highlights organization's safety, legislative initiatives
    Todd Schlekeway, executive director of NATE: The Communications Infrastructure Contractors Association, discusses many of NATE’s planned activities for 2023, including a legislative visit to Capitol Hill in May, safety/training initiatives, and a broader release of the Vertical Freedom documentary that focuses on the lives of tower climbers in the communication arena.  
  • FAA approves beyond-visual-line-of-sight (BVLOS) flights in North Dakota
    The unmanned aerial vehicle (UAV) avionics company uAvionix received Federal Aviation Administration approval to conduct advanced beyond visual line-of-sight (BVLOS) flights of small UAVs in North Dakota.  The flights will be conducted at the Northern Plains Unmanned Aerial Systems (UAS) Test Site (NPUASTS) in Grand Forks, one of seven FAA-run UAV test sites in the U.S., using […]
  • Spending American Rescue Plan Act funds: A primer for municipalities
    The American Rescue Plan Act (ARPA) of 2021 is a $1.9 trillion legislative package that includes funding for states, local governments and tribal nations to respond to the economic and public health impacts of the COVID-19 pandemic. While initially restricted, subsequent guidance from the federal government has expanded what those funds can be used for. […]
  • AT&T wireless growth keyed by FirstNet—now provides 24,000 agencies with 4.4 million connections
    AT&T this week reported that FirstNet ended 2022 supporting more than 24,000 public-safety agencies with “about” 4.4 million connections, including 377,000 connections that were added during the last three months of 2022—a total that represents more than half of the carrier’s post-paid wireless growth for the quarter. AT&T officials released these figures in conjunction with […]

Leave a comment Cancel reply

To leave a comment login with your Urgent Comms account:

Log in with your Urgent Comms account

Or alternatively provide your name, email address below:

Your email address will not be published. Required fields are marked *

Related Content

  • LA-RICS hopes P25 network will be ready in 2023, executive director says
  • New Orleans-area 911 center inks multiyear APEX deal with Carbyne to replace call-handling system
  • How public-safety agencies can use social media
    Newscan: Feds recover millions from pipeline ransom hackers, hint at U.S. Internet tactic
  • Cyber is the new Cold War, and AI is the arms race

Commentary


How 5G is making cities safer, smarter, and more efficient

26th January 2023

3GPP moves Release 18 freeze date to March 2024

18th January 2023

Do smart cities make safer cities?

  • 1
6th January 2023
view all

Events


UC Ezines


IWCE 2019 Wrap Up

13th May 2019
view all

Twitter


UrgentComm

Hytera parent cites financial health, but unable to make royalty payment to Motorola Solutions dlvr.it/ShlrlM

1st February 2023
UrgentComm

NATE: Todd Schlekeway highlights organization’s safety, legislative initiatives dlvr.it/ShljHj

1st February 2023
UrgentComm

Cybercrime ecosystem spawns lucrative underground Gig Economy dlvr.it/ShkKbf

31st January 2023
UrgentComm

FAA approves beyond-visual-line-of-sight (BVLOS) flights in North Dakota dlvr.it/ShgxHW

30th January 2023
UrgentComm

AT&T boasts of core ‘white box’ success in 5G, fiber push dlvr.it/Shgb4w

30th January 2023
UrgentComm

Spending American Rescue Plan Act funds: A primer for municipalities dlvr.it/ShgZ52

30th January 2023
UrgentComm

AT&T wireless growth keyed by FirstNet—now provides 24,000 agencies with 4.4 million connections dlvr.it/ShY5qH

27th January 2023
UrgentComm

Report: Remote work causing offices to empty, but walkable cities still in high demand dlvr.it/ShXM7Z

27th January 2023

Newsletter

Sign up for UrgentComm’s newsletters to receive regular news and information updates about Communications and Technology.

Expert Commentary

Learn from experts about the latest technology in automation, machine-learning, big data and cybersecurity.

Business Media

Find the latest videos and media from the market leaders.

Media Kit and Advertising

Want to reach our digital and print audiences? Learn more here.

DISCOVER MORE FROM INFORMA TECH

  • American City & County
  • IWCE
  • Light Reading
  • IOT World Today
  • Mission Critical Technologies
  • TU-Auto

WORKING WITH US

  • About Us
  • Contact Us
  • Events
  • Careers

FOLLOW Urgent Comms ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.