Artemis returns with private pCell strategy

Startup Artemis Networks is back. The company is still pushing its pCell technology with CEO Steve Perlman at the helm. It is also touting a distribution partnership with Federated Wireless, a real-world deployment at the SAP Center sports stadium in San Jose and high-profile support from former Apple CEO John Sculley and financial analyst Craig Moffett, of MoffettNathanson.

“pCell is the most innovative technology I’ve seen in wireless in a very long time, upending everything we’ve been taught about wireless,” said Moffett in a news release from Artemis. “We’ve all grown up thinking that spectrum is a scarce resource, but pCell breaks that equation, delivering over 10 times the performance of existing LTE and 5G technology.”

Artemis’ return to the mobile industry after a five-year absence isn’t surprising. Light Reading reported in 2020 that the company was testing its pCell technology in the 3.5GHz CBRS band.

According to a lengthy article from The Mobile Network, Artemis is pivoting from its original business model of selling its technology directly to large wireless equipment providers and mobile network operators. Now, it is working to sell its technology to venues and other entities that might want to build a private wireless 4G or 5G network. The company argues that such customers might be more open to its unique approach to wireless networking.

Artemis’ strategy fits with that of other companies ranging from AT&T and Dish Network to Ericsson and Amazon, which have also begun targeting the private wireless networking market.

“The pCell vRAN’s unique ability to multiply spectrum capacity by over 10x (and growing) will ultimately transform the lives of the billions of people who use mobile networks every day,” argued Perlman in the company’s release.

To read the complete article, visit Light Reading.