Live from Las Vegas, it’s IWCE!
Turkey at Thanksgiving . a batch of homemade cookies for new neighbors … champagne on New Year’s Eve … taking the “new guy” out for lunch on his first day. These are all great traditions-ones that we look forward to in our day-to-day lives. As for our business lives, this issue of MRT heralds one of our biggest industry-and staff-traditions: preparing for our annual trek to Las Vegas for the International Wireless Communications Expo, scheduled for March 22-24.
It wouldn’t be spring without IWCE with all of its conference sessions, booths filled with friendly faces and new products, FCC roundtables and, most important, those after-hours hospitality gatherings. Add in the “cha-ching” of the one-armed bandits, the slap of the cards on the tables, the clink of ice against your cocktail glass and the glitz of the “Strip,” and you’ve captured the entire “traditional” IWCE experience.
But, wait, there’s more! In pure MRT and Intertec tradition, we continue to better serve our readers and our IWCE attendees. At this year’s Vegas event, our editorial and marketing staffs are teaming with Intertec Exhibitions to launch “IWCE Live!”-a live Internet update-from the IWCE 2000 show floor. IWCE Live! will feature show reports, exhibitor information, general news coverage and after-hour, show-related activities that will be updated daily.
The on-line coverage will be hosted on the conference Web site at www.iwceconexpo.com, where prominent links will take the visitor to the magazine’s site at www.mrtmag.com. The magazine’s Web site will also prominently display a link to IWCE Live! Show attendees and exhibitors can browse the magazine and conference Web sites either in MRT’s booth, where terminals will be set up, or at the IWCE Live! kiosk in the registration area. Attendees also will be able to request MRT subscriptions on-line.
As for more specific content detail in Las Vegas style, we’ve got big plans. We want to post your comments, thoughts and impressions. Don’t be surprised if someone from our editorial team stops you to ask a few questions. While we’re making personal visits to each booth, we also want to pick your brain to find out where the coolest product is, what types of issues you’re facing and what suggestions you have for next year’s IWCE.
If we don’t come to you, stop by our booth (#249) and take a moment to visit our live site, and fill us in on your thoughts and ideas. We’ll leave comment sheets for you to complete. Who knows? You could be the lead quote on tomorrow’s update.
So pack your “lucky” show clothes, and get ready for your traditional spring trek to IWCE.
