Five Great Reasons to Boost Ad Budgets Now
1. If a company fails to maintain its “Share of Mind” during an economic downturn, current and future sales are jeopardized. Maintaining “Share of Mind” costs much less than rebuilding it later on. (American Business Media)
2. Advertising through both boom and down times sustains the necessary brand recognition. (American Business Media)
3. Maintaining a company’s advertising during an economic downturn will give the image of corporate stability within a chaotic business environment and give the advertiser the chance to dominate the advertising media. (American Business Media)
4. During an economic downturn, a strong advertising/marketing effort enables a firm to solidify its customer base, take business away from less aggressive competitors and position itself for future growth during the recovery. (Coopers & Lybrand)
5. Advertising during an economic downturn should be regarded not as a drain on profits but as a contributor to profits. (Harvard Business Review)