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These are challenging times for businesses. The stock markets are struggling to recoup difficult losses sustained earlier this year. And companies everywhere are faced with tight budgets and tough decisions.

But along with the challenges come tremendous opportunities. Now is the time for smart companies to seize market share and position themselves to lead the inevitable economic turnaround.

How will they do it? With Advertising.

History shows that companies that fare the best during recessionary times do so by continuing to communicate with customers and build their brands regardless of temporary economic conditions. These companies actually increase their advertising and marketing spending during economic recessions, and later reap huge dividends on their investments.

Read on for more research and market insight.