Primedia Business telecommunications properties re-aligned
Primedia, New York, announced on Aug. 28 a re-alignment of its telecommunications properties. Telephony and Wireless Review will be led by Primedia Business Vice President Pete May, and Vice President Margaret Pederson will assume responsibility for Mobile Radio Technology and RF Design. Due to the restructuring, Communications Division Vice President Larry Lannon has left the company, and that position has been eliminated.
“The telecommunications industry is core to our property mix, and we remain committed to providing industry-leading news and analysis to these markets,” said Primedia Business President Ron Wall. “The telecom market has experienced considerable change and contraction this past year, and this restructuring is in response to market conditions. Both Pete and Margaret are veteran leaders, and we’re confident that these properties will continue delivering compelling editorial content under their guidance. Larry’s contributions to these publications, to the organization and to the industry are immense. He’s been an influential leader in the telecom industry for 25+ years, and he’ll continue to be associated with these properties as Publishing Consultant for a year. We thank him for his valuable commitment, and we wish him the best.”
“I have high regard for both Pete and Margaret and great confidence in their abilities to continue building the strength of these brands,” said Lannon. “I’ve enjoyed working with the talented staffs of all of these publications and know that they’ll keep producing top-quality editorial products for the telecom market.”
Primedia’s statement said that Telephony, in its second 100 years, is the marketplace leader, providing timely comprehensive and analytical reporting on all aspects of the broadband economy. Wireless Review is dedicated to the informational needs of all wireless-service providers and their organizations. Mobile Radio Technology and its associated trade show, International Wireless Communications Expo, are primary information sources for the mobile communications industry. RF Design provides engineers with design information concerning wireless communication’s circuits and products using radio frequency signals.
The company said that Primedia Business Magazines & Media, Overland Park, Kan., is a leading producer of targeted publications, Web sites and exhibitions that bring sellers together with qualified buyers. It consists of more than 80 publications, 130 Web sites, more than 25 trade shows and more than 450 books and directories that serve professionals in 20 market sectors including Agribusiness; Communications; Electrical & Public Services; Entertainment; Marketing; and Transportation.
The parent company, Primedia, had 2001 sales from continuing businesses of $1.6 billion from a combination of traditional and new media properties. The company’s statement said that it is the leading targeted content and integrated marketing solutions company in both the consumer and business-to-business sectors.
Primedia said that it is the “No. 1 special interest magazine publisher in the United States, with more than 250 titles such as Seventeen, Automobile, Motor Trend, New York, Fly Fisherman, American Baby, Telephony and American Demographics.”
The company also said that it is the “No. 1 producer and distributor of specialty video with 18 satellite and digital video product lines, including Channel One Network; and the No. 1 news and information group on the Internet, led by About.com.”
