Letters
Let’s improve our position in the marketplace
I appreciate and agree with the article you put together for MRT (“Radio Dealers Don’t Communicate,” Point-of-Sale Perspective, Bob Urian, February 2001). Certainly we have become a low-brow, low-tech industry made up of has-beens and wash-ups. As a 28-year-old sales rep for a very successful radio company, I am taken aback by the inept attitude of most dealers. I joined this industry because of the unique opportunity to sell mobile data and wireless data solutions. I work hard to position this company as a leader in wireless innovations. I agree that the lack of communications has turned us into a commodity market, just like cat-5 cable and fiber optics. This is an industry I used to be a part of, and it went from high profits to a complete commodities market. I agree we need to communicate more (or at all) and come up with a market strategy that plays on our strengths as a leader in wireless solutions. I am up for whatever we can do to improve our position in the marketplace. Let’s add value back to our customers and win their loyalties through service; they will pay for it.
— Hudson Denney
Diversified Electronics
South Carolina
Other dealers agree with Feb “POS”
I loved your article in MRT (“Radio Dealers Don’t Communicate,” Point-of-Sale Perspective, Bob Urian, February 2001). One thing I think you failed to mention was how the manufacturers push for territories but don’t worry about those cataloged places that just sell the boxes. It is fine with the manufacturers because they make the money anyway. Just thought I would let you know that other dealers agree with you. Let me know if you get some kind of association together.
— Dan Shepherd
President
Vincennes Electronics
Vincennes, IN